Effective Selling

"He's got the gift of the gab, he'll be a good salesman!"

If only it were that simple. Good sales people, contrary to popular belief, are not born, they are trained. In every other aspect of your business, you look for professionals, with skills in their area, so why would you put someone into the front line of your business just because they can talk the hind legs off a donkey.

This course is designed for those you have identified as potential sales people, but have a limited background in the field. It will give them the structure they need to start, and a set of principles that they can fall back on when things don't go quite as planned. It also serves as a solid refresher for those who have "forgotten more than most people know".

The key components of the course are listed opposite, but before defining the final content, we will discuss with you exactly what you want to achieve, and the environment in which you need to achieve it. The final course will be tailored to meet your specific requirements. Contact us now for details of this and further development courses.

Developing on from Effective Selling

Effective Presentation Skills

Managing sales in ongoing commercial relationships

Advanced sales and negotiation techniques

Preparing to Lead

ISR Coaching

Key components of the Effective Selling Course


Identifying the potential customer

Understanding your customer's requirements

Talking vs listening

Features or benefits?

Overcoming objections

Qualifying and quantifying


Practical Sessions

e-mail us at contact@isrconsulting.co.uk or call on T: 01494 445084, M: 07525 911894